The Doozy Story, An interview with the founder (UKVS EXCLUSIVE)

Introduction

Founded in 2015, Doozy Vape Co. has grown from a living room idea into a globally recognised e-liquid brand. The journey, led by founder Imran, is a tale of passion, persistence, and a relentless quest for flavour perfection.

As a vaping journalist, I had the pleasure of delving into the Doozy story which is as vibrant as the flavours that define their brand.

Humble Beginnings: From Taxi Driver to E-Liquid Pioneer

Imran's story begins behind the wheel of a private hire taxi. For 15 years, he drove clients around, but in 2011, a desire to quit smoking sparked a new direction. A keen footballer, he recognised how smoking was sapping his stamina and resolved to make a change.

“My first vape pen was frustrating,” Imran recalls. “The devices leaked, the liquids were high in PG, and the flavours were underwhelming”. Dissatisfied but determined, he started experimenting with e-liquids and vape devices, keen to improvise, and at one point using his wife's makeup cotton for early coil builds.

These humble beginnings set the foundation for a brand that would one day revolutionise vaping.

Chasing the Perfect Flavour

The turning point came in 2015, when a relative's e-liquid venture inspired Imran to create his own. Armed with determination and a small loan from his father, he collaborated with a factory in Preston to craft his first flavours.

Six months of brainstorming led to the name “Doozy”, an old American slang term meaning “extraordinary”. The name was more than fitting—it captured Imran's mission to create liquids that were truly “a cut above the rest.”

Some of the earliest flavours (such as Liquid Gold and Golden Elixir) remain best-sellers to this day. Liquid Gold, a rich custard and vanilla dessert blend, earned its name after Imran tried it and declared it irresistible.

“People don't buy just one bottle—they stock up in bulk!” he says. Golden Elixir, a serendipitous mix of tobacco and dessert notes, was born out of a happy accident during Imran's early experiments.

Overcoming Challenges

Building a brand from scratch came with its share of obstacles. In the early days, a clash with a prominent vaping reviewer led to a controversial online campaign against Doozy. Despite the drama, Imran persevered, refining his products and building relationships with retailers and distributors.

Today, Doozy is a household name in the vaping industry, with an extensive range of flavours that cater to every palate. From fruity favourites like Blue Razz Berry in the Seriously Fruity line to indulgent desserts like Caramel Tobacco and Vanilla Custard, the brand's offerings are as diverse as they are delicious.

The Doozy Process

Each Doozy flavour begins in Imran's office, where he meticulously tests and tweaks recipes until they're perfect. Only then do they move to production at Xyfil's state-of-the-art facility. This hands-on approach ensures that every bottle meets Doozy's exacting standards.

The company's commitment to innovation extends to its use of advanced sweeteners, which enhance flavour intensity without gunking up coils. “It's all about finding the right balance,” Imran explains.

The Future of Doozy

Doozy Vape Co. has its sights set firmly on the future. With plans to release an open pod system in partnership with Aspire, the brand aims to offer a cost-effective alternative for disposable vape users.

The company is also preparing for potential changes in taxation, introducing long-fill options and expanding their range to suit evolving market demands.

Imran remains focused on staying relevant by delivering top-quality products at competitive prices. “It's about survival and making sure we're always offering something new and exciting,” he says.

Why Doozy Stands Out

What makes Doozy Vape Co. a standout brand? For one, it's their dedication to flavour. Whether you're a fan of fruity blends, desserts, or classic tobacco notes, you know each flavour has been expertly crafted for your satisfaction.

Ranges like Seriously Fruity and Bar Salts lines are customer favourites, while their Pod Fill range provides a delicious high-capacity option for pod kit users.

Doozy's success also lies in its authenticity. Imran's hands-on approach, combined with his unwavering passion for the craft, has created a brand that resonates with vapers worldwide.

Final Thoughts

Doozy Vape Co. isn't just a brand; it's a testament to what's possible when passion meets perseverance. From a taxi driver's dream to a global success story, Doozy has redefined what it means to chase flavour.

With an exciting future ahead, this British powerhouse is sure to remain a favourite among vapers for years to come.

Whether you're a seasoned enthusiast or new to the world of vaping, Doozy's vibrant range offers a taste of excellence that's hard to match. As their motto says; "Chase The Flavour", because it will be a flavour worth savouring!

Written by Jakub.O